OUR HISTORY

The Heiser organization was co-founded in 1917 by Walter Heiser. The original dwelling, located on 7^th and Wisconsin Avenue, sold Model T Fords for $345. People traded in their carriages, wagons, even horses towards the purchase of their first car. The dealership moved briefly to Lisbon Ave. before settling in 1932 on North and Prospect Avenues.

In 1938, Mr. Walter Andrews came on with Heiser as the General Manager, and was a key to their continued success. During the three years before World War I, Heiser was responsible for one quarter of Milwaukee Ford sales.

Heiser earned a reputation of integrity during the post-war vehicle shortage. Heiser maintained a strict “first come, first served” delivery list, which was not easy to adhere to. When mass production resumed and vehicles were plentiful, customers remained loyal.

Sam Scaffidi was hired at Heiser in 1955 as a salesperson by Phil Tolkan, who was was the Used Car Manager. In fact, he had applied for the job a year earlier, but Tolkan wouldn't hire him because he lacked experience. So Scaffidi went out and found the toughest sales job he could - selling vacuum cleaners -  and was a a success. After selling vacuums for one year to the day, he went back to Heiser. Tolkan, having heard about his success, hired him.

In 1973, Walter Heiser retired. Scaffidi, who was then the Used Car Manager, purchased the company's stock with the help of the Office Manager, the late Milton Berdelman, and the Sales Manager and son of the founder, William Heiser.

In 1977, Heiser bought Falls Lincoln-Mercury in Menominee Falls. It was unusual for Ford Motor Company to allow one dealer to have two franchises in the same city, but Scaffidi persisted, and it paid off.

Several years later, Heiser opened a Toyota Dealership in Thiensville. After McBain Lincoln-Mercury went out of business, the Heiser Company bought the building and moved their own Lincoln-Mercury dealership from Menominee Falls to North 76^th Street.  They proceeded to build a new building to house the Toyota dealership on 76^th Street.

In 1986, Heiser purchased an additional Ford franchise and built Northpoint Ford on 76^th Street.

In 1990, Heiser purchased Selig Chevrolet in West Allis.

In 2002, Heiser Ford built a new building and moved to Silver Spring Dr. and Green Bay Rd.

In 2005, Heiser purchased Heiser Chevrolet Cadillac in West Bend.

In 2006, Heiser Toyota moved to Metro Blvd.

In 2007, Heiser Lincoln Mercury merged with Heiser Ford.

In 2008, Northpoint Ford moved into the old Heiser Toyota building on 76^th Street and the Corporate and Central Offices relocated to Heiser Ford.